• Before crafting messaging identify the target audience. Ask yourself: Who are they? What modes of communication do they use? When is the best time to reach them? Where do they congregate? What kind of language do they use? How invested are they in the issue?
  • Use simple statistics and infographics to open the door to deeper conversations.
  • Responsible storytelling authentically includes the voices of youth with lived experiences of homelessness and housing instability.
  • Focusing on stories of resilience can shift the conversation towards action oriented solutions and avoid further victimization and exploitation.


Individuals who have 3 times as many experiences of positive emotions for every negative one on a daily basis are more likely to be resilient and have a successful reintegration.